Essay Freelance Writers

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Essay Freelance Writers

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Writing An Essay

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Essay Writers Help You Outrun The Deadlines

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Essay Writer Services

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Smart Essay Writing Templates

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Smart Essay Writing Templates

Smart Essay Writing Templates The ability to assemble good essays includes understanding the method and the conventions of essay writing. The extra experience you get in writing essays, the more comfy you'll turn out to be with this genre. You can rent a university essay author, a university essay author or a high school essay writer. We also settle for orders with pressing deadlines, and our writers know that they could be up late hours into the night time to complete an editorial. Get help perfecting your subsequent paper--find an essay writing tutor now. Let's say you are writing an essay a couple of e-book you simply learn, but aren't positive the place to start. A tutor can help you brainstorm concepts, write an outline, structure your paper, cite your sources, and proofread your essay once it is full. At Tutor.com, you're employed one-to-one with an essay-writing tutor on whatever you need assistance with. You can either use a credit card or pay through PayPal. Once you fill in your order and make a fee, you'll be able to focus on your paper necessities together with your most popular author. You also can submit any materials you may have and communicate with them regularly to make sure your essay is ideal. Provide us with the details of your task and specify the deadline for the task. A subject could be exhausting, a deadline may be pressing, but we at all times ship plagiarism-free papers. Our trusted writers know what your teacher expects. In case you struggle to grasp your trainer’s directions, ask our specialists that can assist you. They have been dealing with tasks from academics all over the US, and so they know what is anticipated in any explicit paper. Essays are a common form of assessment in lots of tertiary-degree disciplines. We don’t give you 75% or ninety seven% original papers. EssayCapital.com brings you one hundred% authentic papers 10/10 instances, no exception. What I like about them is that they always full project earlier than the due date I requested. However, one factor to be notice is that what you'd get on your assignment is not guaranteed to be honest. For this cause, I at all times add or fix things from accomplished task. They present professional, immediate providers that are unmatched by some other homework help websites that I even have used prior to now! I was uncertain at first if they'd have the ability to assist in my graduate-level courses, however I was surprised by the quality of help that I received.Definitely suggest. I even have order two papers and I actually have received good grades on both; I am very glad with their quality of work as a result of they go above and beyond your exceptions. There is nothing random about which writers produce which products. Whether you’re a graduate or an undergraduate, a grasp’s degree scholar or a doctoral candidate, we've the author for you. Our writers can guide you, present recommendations, write a full essay or allow you to assemble the primary concepts that you just may be finding difficult to get across. They’re specialists, so it doesn't matter what you’re fighting, they might help. I would suggest them should you do not have time to do your assignment and when you obtain full assignment always double examine or make a modification to make it better. Otherwise they are great as they're always on time. One improvement I wish from Homework Help Canada is consistency in high quality of writing as a result of I can definitely tell who put more effort in writing. Great website to receive quality assist with whatever homework/assignment you could have. Please make sure that all important necessities are included to keep away from misunderstandings. We ask the shoppers to make funds before writers start engaged on the orders to secure our consultants. Have one of the best professional writer assigned to complete your paper. Communicate with the author and the support team within the strategy of essay completion to make sure your instructions are followed. We guarantee any type of paper shall be written, proofread, in addition to edited in accordance with your requirements and delivered earlier than the deadline you set. If you have accomplished the paper or have just started working on it, our professional writers can edit or complete the paper based on your draft. At the alternative excessive, different students specific solely personal opinions with little or no researched evidence or examples taken from other writers to support their views. Other students write the introduction after they've written the main physique of the essay â€" do no matter feels best for you and the piece of labor you might be writing.

Smart Essay Writing Templates

Smart Essay Writing Templates The ability to assemble good essays includes understanding the method and the conventions of essay writing. The extra experience you get in writing essays, the more comfy you'll turn out to be with this genre. You can rent a university essay author, a university essay author or a high school essay writer. We also settle for orders with pressing deadlines, and our writers know that they could be up late hours into the night time to complete an editorial. Get help perfecting your subsequent paper--find an essay writing tutor now. Let's say you are writing an essay a couple of e-book you simply learn, but aren't positive the place to start. A tutor can help you brainstorm concepts, write an outline, structure your paper, cite your sources, and proofread your essay once it is full. At Tutor.com, you're employed one-to-one with an essay-writing tutor on whatever you need assistance with. You can either use a credit card or pay through PayPal. Once you fill in your order and make a fee, you'll be able to focus on your paper necessities together with your most popular author. You also can submit any materials you may have and communicate with them regularly to make sure your essay is ideal. Provide us with the details of your task and specify the deadline for the task. A subject could be exhausting, a deadline may be pressing, but we at all times ship plagiarism-free papers. Our trusted writers know what your teacher expects. In case you struggle to grasp your trainer’s directions, ask our specialists that can assist you. They have been dealing with tasks from academics all over the US, and so they know what is anticipated in any explicit paper. Essays are a common form of assessment in lots of tertiary-degree disciplines. We don’t give you 75% or ninety seven% original papers. EssayCapital.com brings you one hundred% authentic papers 10/10 instances, no exception. What I like about them is that they always full project earlier than the due date I requested. However, one factor to be notice is that what you'd get on your assignment is not guaranteed to be honest. For this cause, I at all times add or fix things from accomplished task. They present professional, immediate providers that are unmatched by some other homework help websites that I even have used prior to now! I was uncertain at first if they'd have the ability to assist in my graduate-level courses, however I was surprised by the quality of help that I received.Definitely suggest. I even have order two papers and I actually have received good grades on both; I am very glad with their quality of work as a result of they go above and beyond your exceptions. There is nothing random about which writers produce which products. Whether you’re a graduate or an undergraduate, a grasp’s degree scholar or a doctoral candidate, we've the author for you. Our writers can guide you, present recommendations, write a full essay or allow you to assemble the primary concepts that you just may be finding difficult to get across. They’re specialists, so it doesn't matter what you’re fighting, they might help. I would suggest them should you do not have time to do your assignment and when you obtain full assignment always double examine or make a modification to make it better. Otherwise they are great as they're always on time. One improvement I wish from Homework Help Canada is consistency in high quality of writing as a result of I can definitely tell who put more effort in writing. Great website to receive quality assist with whatever homework/assignment you could have. Please make sure that all important necessities are included to keep away from misunderstandings. We ask the shoppers to make funds before writers start engaged on the orders to secure our consultants. Have one of the best professional writer assigned to complete your paper. Communicate with the author and the support team within the strategy of essay completion to make sure your instructions are followed. We guarantee any type of paper shall be written, proofread, in addition to edited in accordance with your requirements and delivered earlier than the deadline you set. If you have accomplished the paper or have just started working on it, our professional writers can edit or complete the paper based on your draft. At the alternative excessive, different students specific solely personal opinions with little or no researched evidence or examples taken from other writers to support their views. Other students write the introduction after they've written the main physique of the essay â€" do no matter feels best for you and the piece of labor you might be writing.

Criminology Research Paper - 275 Words

Criminology Research Paper (Research Paper Sample) Content: Student name:Course title:Professor name:28th November 2014For any organized society, some ethical values are usually held in high regard. The main indication of a collapsed or a collapsing society is a loss of culture as well as lack of any moral responsibility. This can manifest itself through various ways, starting from the fundamental organizational unit, the family. This is what in turn brings about cases of crime within a given jurisdiction. A more disorganized society results to a poorer upbringing which in turn brings up messed up individuals that elevate the levels of crime within that locality. The relevant authorities within such a neighborhood have to take measures in order to deal with this menace. Sometimes, such activities arise out of the general bitterness or unrest about a certain prevailing condition that might be brought about by things such as the political climate at a given time.A bad regime, or a regime that is taken to be discriminatory, can e asily be turned against, through a violent revolt, or a silent manner; homicides, assassinations and cold war. As most leaders can say, it is better to deal with a violent reaction than a silent one, since ità ¢Ã¢â€š ¬s easier to see and tackle it, than the silent one which can easily hurt a regime. It is through the growth of discontent and apathy within the neighborhoods that combine with small groups to form dangerous criminal organizations that can hurt any government if not checked. It is these groups that breed violent criminals, who by their own thinking, feel justified to do all the criminal acts that they are doing. Theories in criminology can offer a slight insight into what goes on in the minds of these criminals.A case in point happened in Israel, involving the assassination of the then prime minister, Yitzhak Rabin by a 25 year old law student by the name of Yigal Amir in 1995.Various conspiracies have been formed ever since, trying to explain the reason for the killin g. Some stated that the prime minister was killed inside his car, while another claimed that the assassin, Amir, did not operate in isolation(ADL,1995).One thing for sure is that a majority of the Jewish population in Israel was pleased with the killing of the leader, since they felt he was not fair in dealing with everyone. Amir was later arrested and taken to face the law. While on trial, he justified his reasons for the assassination, claiming that it was for the good of all the Jews that Rabin was dead. That there would be no more western puppet trying to rule Israel with partiality. Such a confidence under trial speaks a lot of the criminal in question, and begs the question what was in his mind that made him plan and execute his mission successfully.We can associate this criminal behavior by application of the modeling theory. When we look at the background of Amir, the assassin we get a lot of clues that might had influenced him. First, he was born and raised under strict Jew ish culture. His education was centered upon intolerance to mistreatment (Jewish Virtual Library, 2014).This was further strengthened and later turned him into a radical when he joined university to study law and later political activism. All these were modeling him to become a staunch critic of the prime minister. He after joined the Jewish fighting organization, where he now reached the pinnacle of his ambitions. We can see that the environment in which he grew up inland the influences he got at each stage of his life molded and modeled him into the unapologetic assassin he finally became. Modeling theory is based upon the fact that the effect the environment has on an individual, usually has a reciprocal effect on the same environment (Robertson, 2014).In other terms, the surrounding affects the development of the individual, who in return displays these finished development on the general society. For example, if the surrounding commends the individual in actions he does, then t he individual will strive to be excellent or even outdo his initial self. In Amirà ¢Ã¢â€š ¬s case, the activist wing and later the Jewish fighting organization that he was part of seem to have encouraged him further, hence modeling him. However, this is just one of many overlapping theories that explain the behavior of Amir.Closely related to this modeling theory, is the operant behavior conditioning. This basically occurs when an individual is conditioned in such a way that he gets rewards or a specific response towards his behavior. As a result, he gets conditioned to expect such returns each time he manifests certain behavior (Handrick, 2014).Amir obviously experienced this from a very early age, in his university years as an activist. Later in that Eyal group, as expected of any cult, one is always vilified and praised for any act of heroism that he does. This might have contributed to the growth of the assassin in Amir.We can associate this with the choice theory. Choice theor y is basically a method whereby an individual looks at all the available options, measures the effects after and before, and then picks out the most favorable of them all. In such a situation, most people who commit crime usually view it with a bias towards the immediate action rather than the consequences of their decisions (Levin Milgrom, 2004).An individual may be influenced by the degree of bond and connection he has with the victim, such as attachment or commitment. Amir felt very much detached from the leadership of the prime minister, even claiming that the leader only cared about 98% of the population, and the remaining two he never cared about at all (ADL, 1995) .As a result, he felt less guilty at the prior thought of shooting the prime minister, Mr.Rabin, and felt nothing mattered whether he died or not, in fact, he felt that good things would come once Rabin was dead. His discord with the government of the day resonated with the general dissatisfaction of the populace, and made him feel that he and they will gain much with Rabinà ¢Ã¢â€š ¬s assassination.Under the trait theory, we can take Eysenckà ¢Ã¢â€š ¬s dimensional analysis of personality. He uses three dimensions out of which we can clearly see extraversion as the most outstanding trait in this case. This trait is characterized by a quick and violent reaction to anger, and a high level of stimulation when aroused by a certain causative factor. Amir clearly fits this billing of an extravert based on his trait. He failed in managing himself during his moodiness and anger, and on the contrary, deciding to display an outward reaction of discontentment with the leader of the government of the day, resulting to his crime (Sincero, 2012).We can clearly highlight the general strain theory (GST) in the context of this crime. As its name suggests, these theory basically tries to explain the social problems that cause an individual to commit crime. In general, crime occurs when an individual wants to acquire something that will help him have a better standing in his society. Strain theory covers the part which involves an urgent need to commit such a crime for the sake of social betterment. The group in which he belonged, called Eyal or Jewish Fighting Organization, must have expected something from him in order for him to leave a mark. He also feels that he and other Jews, especially the 2% Jews that are discriminated, are forced to be under a lower class in the country. ...

Perceptual Disorders That Can Disrupt Visual Perception

In the following essay an attempt will be made to look at the different perceptual disorders that can disrupt visual perception. Efforts will be made to compare (which by definition is the pointing out of differences and similarities) and it will also attempt to contrast (by pointing out the differences) in a logical and factual way. To do this, it is important to first define what is (a) meant by ‘Visual perception’ and what it is thought to (B)encompass, and the (c) different perceptual disorders that may consequently lead to a disruption in this visual perception. The following account will culminate in a factual recording of the effect these disorders may have on the individual and the resulting disruptions that may occur within visual perception. (A) Explained as simplistically as possible, Visual perception itself is the ability to interpret one s surrounding environment by, processing information through the eye to the brain. The eye is a sense organ which is part of the sensory system which in turn transmits information about one s environment to the brain. (B) The eye sees its environment by using light, at first the image of one s environment is perceived as upside down but their eye changes this image to the correct way around; this process is called Reception. The image is then transformed from electromagnetic energy to electrochemical energy; this process is called Transduction. At this point the energy is transmitted along the individual’s optic nerve toShow MoreRelated dyslexia Essay857 Words   |  4 Pagesdiscusses learning disorders, specifically, dyslexia, that are present within school age children between the ages of seven and twelve. During this age, most average children have the ability to read, write, spell, think, listen and do mathematical problems with minimal difficulties (Silver, 1993, p.109). 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Schizophrenia has calamitous effects on people, andRead MoreCapgras Delusion2260 Words   |  10 Pagesdescribed the disorder on the case of a French woman, who complained that the corresponding ‘doubles’ had taken places of her husband and other people she knew. Capgras and Reboul-Lachaux first called the syndrome â€Å"l’illusion des sosies†, which is translated as â€Å"the illusion of look-alikes† [1]. The Capgras Syndrome was initially considered purely as a psychiatric disorder. Such delusions of doubles was seen as one of the various symptoms of schizophrenia, and purely a female disorder [2]. Most ofRead MoreThe Association Between Metacognitive Beliefs And Auditory Hallucinations2802 Words   |  12 Pageswith clinical and non-clinical samples Several cognitive theories have been proposed in psychology, yet none of those can fully explain the phenomena of auditory hallucinations. Zimmerman et al. (2005) and Wykes et al. (2008) showed that cognitive behavioural therapy (CBT) has a moderate effect in treating positive symptoms (e.g. hallucinations and delusions) of psychotic disorders. That is to say, there is room for improvement in this area of research. Accordingly, it may be beneficial to exploreRead MorePatho-Phys Unit 2 Study Guide Usa Essay4997 Words   |  20 Pagesgelatinosa function as a gate, regulating transmission of impulses to the CNS. Stimulation of nociceptive larger A fibers cause the cells to â€Å"close the pain gate† which diminishes pain perception. Small fiber input inhibits cells in the substantia gelatinosa and â€Å"opens the pain gate† which enhances pain perception. The CNS through efferent pathways may close, partially close, or open the pain gate. What are the two types of fibers that transmit the nerve action potentials generated by excitationRead MoreUnit 2 study guide8637 Words   |  35 PagesCNS. 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The sentence We are working contains four monemes; the word working is constituted of the lexical moneme (or semanteme, or, as Mar* De Saussure sRead MoreCase Study About Pneumonia10478 Words   |  42 PagesAnother classification scheme categorizes pneumonias as community-acquired (CAP), hospital-acquired (HAP or nosocomial), pneumonia in the immunocompromised host, and aspiration pneumonia. Those at risk for pneumonia often have chronic underlying disorders, severe acute illness, a suppressed immune system from disease or medications, immobility, and other factors that interfere with normal lung protective mechanisms. The organisms that cause Pneumonia may vary. Community-acquired pneumonia may beRead MoreHesi Practice31088 Words   |  125 Pagessafe. I ll stay here with you until you go back to sleep. B. We can talk about it tomorrow. Try to see if you can get back to sleep. C. It was only a dream. There s nothing to be frightened about. D. I ll call the physician and see whether I can get you medication to help you go back to sleep. 18. Physical assessment findings in the eyes of elderly people may include A. decreased lens thickness. B. decreased visual acuity. C. lightening of the skin around the orbits. D. unequal pupillaryRead MoreOcd - Symptoms, Causes, Treatment131367 Words   |  526 PagesA. Clark. p. cm. Includes bibliographical references and index. ISBN-10: 1-57230-963-6 ISBN-13: 978-1-57230-963-0 (hardcover: alk. paper) ISBN-10: 1-59385-375-0 ISBN-13: 978-1-59385-375-4 (paperback) 1. Cognitive therapy. 2. Obsessive–compulsive disorder. I. Title. RC489.C63C57 2004 616.8 5†²2270651—dc22 2003020283 To my parents, Albert and Ardith, for their support and encouragement About the Author About the Author David A. Clark, PhD, is a professor in the Department of Psychology

The Scientific Discipline Of Music Therapy - 1488 Words

Have you ever been in a terrible mood, turned on some music, and suddenly felt better? Music just has that type of effect on people. The scientific discipline of music therapy emerged in the 1940’s to soothe wounded World War 2 soldiers returning home (â€Å"Power Chords†). It has this effect that can get from feeling down and in the dumps to cheerful and happy. There are not many people who don’t appreciate music in all its glory. Then again not many people appreciate the effect music has on our moods and how it relates to our lives. It has a huge power to make a difference in our lives. Music can affect people in different ways. When people write certain types of music it gives people a better sense of who people are; it also helps our†¦show more content†¦It’s not too often that anyone lets out their emotions, most of the time people keep them bottled up inside and not even pay attention to the at all. It isn’t good for anyone to do that. Writing music can easily get those emotions out and help anyone get into a better mood. Not many people do write music, but little does anyone realize how much better it could make people feel. Not many people actually sit there and take the time to just let your emotions out, just let everything go for at least five minutes to just let out all those feelings. It could be anything from feelings of hate, anger, sadness, depression, anything. Somewhere between the words and the music you find a feeling, an understanding that makes your cares go away. Researchers have evidence that tunes can actually heal and motivate humans (Lichtman). When everyone hears a song on the radio and everyone listens to the lyrics carefully everyone could easily realize most singers and songwriters are writing all about their emotions. In most situations anyone who listens to music listens to it to just calm down and feel relaxed. Music is a whole body phenomenon, in which it can help peo ple out by feeling calm and relaxed, without a care in the world (Quill). When everyone hears that one perfect slow and soothing beat your body feels calm and relaxed. Not many people truly realize the affect music contains on our lives. It has the power to keep people calm and relaxed even when

Marks and Spencer Advertising Strategy free essay sample

Marks and Spencer is an international multi-channel retailer that has been running for 129 years. It now operates in â€Å"over 50 territories worldwide† and employs â€Å"almost 82,000 people†, (Marks and Spencer plc, 2013). It’s dependence on its origin country; the UK is progressively being reduced due to its international focus. MS’ UK turnover consists of 54% food and 46% general merchandise, including home ware, clothing, lingerie etc. It is currently growing its e-commerce and has expanded to the finance business with its MS Bank branch. Clothing has been lately an aspect of concern for the company, as sales of clothing have â€Å"slipped back for the ninth consecutive quarter†, (The Guardian, 2013). This has created a 9. 1% fall in half-year profit. For this reason, according to MS Chief Executive, they are currently working on having â€Å"more innovation and choice than ever before†, (Bolland, 2013). However, according to retail analyst for the BBC, â€Å"The company is too risk averse and is unwilling to break the mould of its traditional ways of doing business†, (Conlumino, 2013). The affordable fashion market in the UK has been described as â€Å"challenging† by Chief Executive Bolland. The fashion industry requires radical and innovative measures for success, which MS has not dared to implement until now. Marks and Spencer’s fashion competition is becoming increasingly tough and aggressive. Retailer Next overtook MS â€Å"as the UK’s biggest fashion retailer, in July 2012†, (Nairn, 2012). Primark, its older rival has â€Å"an expected 5 billion pounds in clothing sales in 2014†, (The Guardian, 2013) this is a very close figure to MS, with the potential possibility of performing above it. CAMPAIGN STRATEGY Marks and Spencer decided to adopt a fairytale theme for its Christmas 2013 campaign, focusing on its men and women ware collections as well a their lingerie collection playing a strong role. The adverts’ message claims to â€Å"Believe in Magic and Sparkle† and is based on a collection of fairytale stories including Alice in Wonderland, Red Riding Hood and The Wizard of Oz. It encourages the audience to believe in the true Christmas spirits while taking them through a range of mind-blowing and fantasy settings that communicate the wide range of festive products available in the store. The advertising campaign was developed by the advertising agency RKCR/YR and also includes its Christmas party food range on the table set during the ‘Tea Party’. The company has tried to emphasize its quality by bringing to the advert loved fairy tales in a glamorous offset. Christmas is a key selling season for MS and thus their Executive Director of Marketing Business Director claimed how they wanted to â€Å"recapture the magical essence of Christmas that customers tell is synonymous with MS†, (Bousquet-Chavanne, 2013). In terms of the media channels, Marks and Spencer â€Å"is shifting its marketing approach to digital first†, (Vizard, 2013). This means that its strategy is launching campaigns online (through Youtube and its Website) before the use of Above The Line advertising (appearing in TW or print), this is a way to engage better with its consumers. The campaign was first launched on the 4th November online and two days after the TV debut took place. The whole campaign had a very strong focus on engaging their target audience through social media, allowing shoppers to vote via Twitter and Facebook on a name for the highland terrier which features in its campaign. The main purpose of the campaign is to create awareness to their target audience and recover primarily in terms of clothing sales (increase them). Further objectives of the campaign are to attract its target market for a bigger range of their products. By integrating food and general merchandise such as clothes and home ware in the advert, MS aims to take advantage of cross-fertilising across food and clothing, as opposed to other retailers. Finally, the objective of moving to digital marketing is to become multichannel and prove its ecommerce savvy, as according to head of digital store development, â€Å"A â€Å"frightening number† of MS customers still do not consider it as a multichannel retailer when they are shopping online†, (Zuurbier, 2013). In terms of its target audiences, Marks Spencer has always aimed to target different age groups, using its advertisements to expand the generations. By using well-known celebrities such as Rosie Huntington-Whiteley, David Gandy and Helena Bonham-Carter, it attracts customers from different segments, thus the main character Rosie can appeal to every woman, being neither too common nor too unattainable. However, although reaching out to an adult market segment with its range of winter clothes and festive feasts, MS has widely aimed to target a younger market, thus engaging them in a wide Social Media campaign and well-known models. In terms of its reach, the MS advert was broadcasted to a mass audience by using ABT advertising and OL advertising. It is currently â€Å"wining the Christmas TV battle in terms of social, with 58. 8 million mentions on Twitter and 160,000 interactions on Facebook†, (Kindred, 2013). The campaign also created a #magicandsparkle hashtag, which allowed the brand to measure further the impact on social networks, with it being mentioned over 3,500 times. The advert is available internationally with 948. 533 views in Youtube and British TV cannels. The advert was first launched on TV 6th of November and is showing at a daily basis currently and until the end of the Christmas holidays (2 months approx). The use of social media has been a key element in this last Marks Spencer’s campaign for two main reasons. First of all, MS are trying its best to understad consumers’ tastes and what they really want. Social media allows the company to ‘listen’ to what customers are saying in real time, thus having direct feedback and evaluation of their efforts immediately. Secondly, one of their main current objectives is to expand its online market share, thus they want to be perceived as a ‘multichannel’ retailer for online shopping. According to the head of digital store development, â€Å"A frightening number† of regular customers do not consider it as a main online shopping point, and social media through the campaigns enables a connection between the consumers and MS online platforms and therefore a direct link to purchase. The media channels have played a crucial role in transmiting their campaign to the desired public. The shift on its marketing approach, by launching campaigns online and on social media before print and TV enabled a closer relationship with the online consumers and a way of creating an experience and a feeling with the campaign. The use of mass media by broadcasting the advert through british TV channels reaches most families that could potentially buy at the physical stores, whereas the online platforms reach audiences that could potentially make purchases at the E-store. The main aim of the campaign was to attract customers of all demographic groups and promote the new products that the company is offering. MS image is in search of improved quality and consistency, and they wanted to transmit this to their audience. However, the key issue in this campaign is whether it really communicated a clear ‘message’ and whether it is appeals to the correct target market. MS, being a multi-department store with different product and option offerings, should thoroughly consider how the different product rages and collectoos are segmented. Usually, MS was using its ads to span the generations, always including different groups. However, by trying to appear as a ‘improved quality’ brand and creating an advertising campaign featuring actual and trendy celebrities, there is a high risk of detering its core group of older and more simple shoppers. In terms of attracting the younger audience, there is a high risk involved because this segment is yet not convinced about MS products being for them, so the efforts to attract this dangerous and risky segment might loose focus on their main and loyal customers. A controversial question on this topic is whether the use of celebrities such as the model Rosie Huntington-Whiteley and David Gandy are associated with the image and main values of the brand. MS is usually chosen by consumers who regard the brand as trustworthy, caring, straightforward and wise, being their old heritage a plus for consumer loyalty. Although the celebrity endorsement can create a high amount of awareness and the models can appear as desirable, the brand is unnecessarily being elevated more than necessary, and going a complete different way to its all-time values. It is therefore questionable whether the ‘all things to all ages’ appeal is reflected in the advert. The AIDA model can be used to evaluate the four main points of an advertising campaign, regarding Awareness, Interest, Desire and Action. The process is used by marketers to ensure that the desired result occurs from the campaign and MS campaign follows all of the steps: Attention: By presenting the beautifully-made video with well-known celebrities it is catching the audience’s attention. The use of its fairytails theme can help purchases identidy the problem of needing the products offered by the firm to complete its christmas holidays. Interest: Once MS had the prospects’ attention, the way to maintain the interest in the campaign was to keep the audiences engaged by creating social media activity and repeating the story in different media channels. Desire: In the desire stage, the range of products showed in the advert are exposed on a way that are tempting and desired by the customers, so that they want to purchase de product. Action: The final step was to persuade the prospects to take immediate action. By using online platforms, creating a direct link to purchase and by limiting the range of products to the christmas season, MS is creating sense of urgency by encouraging action within a specific time frame. This call to action is essential for the advert to influence the growth in sales. Marks and Spencer has been suffering from decreasing sales throughout the last years, and instead of focusing on targeting a unclear market segment, it should promote its heritage and history, which is why it is stil considered to be number one multi-department store in the UK. The advertising campaign is beautifully made and has exquisite production values and gorgeous sets but it does not appeal to the right audience. There is an unclear linkage between the advertising and the heart of the brand as experienced by the stores. The celebrities do not represent what the clients are neither what they want to be, as they are unreachable and extravagant. The magical essence of the advert and the ‘high glamour’ that it wants to communicate has nothing to do with the brand. MS should focus on one emotional point that can reach its most loyal clients, whereas this advert looses focus by trying to appear and image that is nothing to do with the brand. Even though MS has captured a lot of attention, the call to action remains unclear, although impact on sales cannot be analysed until after Christmas.

Ww Ii Essays - Combat, Military, , Term Papers

Ww Ii Journal of Social History Summer, 1999 The World Within War: America's Combat Experience in World War II.(Review) Author/s: Michael Neiberg By Gerald F. Linderman (New York: The Free Press, 1997. viii plus 408pp.). More than 16,000,000 Americans served in the Armed Forces during World War U, but only 800,00 (or just 5%) took part in what Gerald Linderman calls extended combat. (1) Their world, he convincingly argues, differed so fundamentally from the world of non-combat soldiers that it constituted a separate world within war. Combat, over and above military service generally, altered the very world view of the soldier and shook his basic assumptions about his enemy, his peers, his God, and the nation he had pledged his life to defend. Linderman uses the letters, diaries, and books of combat veterans along with a survey done by the Army War College to let the combat veterans speak for themselves. He focuses primarily on ground combat in Europe, North Africa, and the Pacific, though he addresses the air war in chapter one. In chapters 3 and 4 he argues that the geographic, cultural, and military contexts of the three theaters produced very different kinds of war and different understandings of what the rules of war meant. Linderman is not the first scholar to write about this world. Paul Fussell's 1989 book Wartime argued that the world of the combat soldier was so much as odds with any non-combatant's ability to understand it that the real war will never get in the books. Linderman agrees. Indeed, the combat soldiers themselves understood that civilians and non-combatants could not (and perhaps should not) know about the world of combat. In this world, men became callous to the deaths of enemies and of comrades alike, acted in ways that contradicted a lifetime of church and school, and sometimes found themselves inexplicably fascinated by the enduring appeals of battle. The distinct world of combat, and its inaccessibility to anyone who has not experienced it, underscored the sense of alienation that the combat soldier felt from everyone except his closest comrades. Only those men who had fought together that men in combat developed. Combat veterans knew all too well that their world lay beyond the ability of outsiders to understand. Witness two Marine Corps veterans asked to leave a theater during a showing of SANDS OF IWO JIMA because they could not stop laughing at a Hollywood depiction of a real war (315). Linderman's best chapter examines the close relationship between American values and the combat experience. Americans, coming from the Great Depression, saw the war, and combat more specifically, as a job to be completed as soon as possible. The likening of combat to a job gave combat veterans a way of dealing with the horrible acts they were required to perform as well as the knowledge that their death or survival had become purely a matter of chance. Ironically, those same values made combat appealing for some. Combat was the one place where true comradeship, without concern for background (except race - the Armed Forces remained segregated until 1948), ethnicity, or even military rank, existed. It was also the one part of military life where chicken *censored* military discipline and regulations (particularly anathema to American soldiers) mattered very little. Paradoxical as it may seem, the world of combat was, in many ways, the most un-military part of the thousand yard stare. While those at home enjoyed high wages and savings accounts, and noncombat personnel experienced relative comforts like beds and hot food, the combat veteran lived with the knowledge that only the end of the war or his own death would end his suffering. In order to survive, imagination, tenderness, and compassion had to die. Soldiers often believed in God (male and benevolent) or luck (female and usually malevolent) to get them through. Because their ex periences outstripped their ability to explain them, they relied on men like Ernie Pyle and Bill Mauldin to explain the war to civilians in words that would convey some semblance of truth without the shock of the whole truth. Because so few people experienced this world within war, World War II has come to be thought of as the Good War. The recent Enola Gay controversy reveals America's unease with

American Wasteland

American Wasteland American Wasteland Food wastage is a common phenomenon in the United States. In the book American Wasteland, Jonathan Bloom explores the economic, as well as environmental, impacts of food wastage. In an extensive way, Bloom shows how much unused food is thrown away and what reasons are behind the large production of never eaten food, discovering the supply chain from field to the fridge in details. Indeed, the book is intriguing and shocking, especially to people, who never allow food wastage. The concepts in the book come as a warning to the psychological point of view, as most people take it for granted that food is always available. It acts as a wakeup call to reality from the general insensitiveness to food as a resource. Therefore, Bloom uses this riveting book to boost individual and collective responsibility in becoming more food conscious. As a big nation with high population, America tries to produce enough food in order to ensure food security of its citizens. The United States produces nearly 590 billion pounds of food annually. This amount is enough to feed the country sufficiently in that same year. However, it is shocking that approximately 160 billion pounds of food go to waste annually, because of peoples insensitivity. The figures come from the striking fact that nearly all disposed food is edible at the disposal time. The figures show the significance of individual contribution to the overall wastage. Indeed, on average, an individual discards edible food of approximately 197 pounds annually. What is worrying is the notable increase in the food disposal over the years. The Industrial Revolution and change in the lifestyle of the Americans over the past years have influenced food conservation and consciousness negatively. People migration away from the rural to urban areas is a substantial change in their lifestyle. Life in a rural area involves farming and production of ones own food. The urban movement, therefore, drew people from the agricultural life into a life of buying and eating final products. Today, many people are not conscious of the food value and the efforts that are made during the process of its production. Secondly, the hustle and bustle of life barely gives time for cooking and having meals at home. Eating out means that any food left in the house for some time spoils every day. Though the technology enables food storage, most people are quick to consider stored food bad, just according to the smell of the nose, which can often deceive. The increase in literacy and health awareness have also made many people too sensitive to food s poilage, because of the fact that it can be more pathogenic and cause diseases. The oversensitivity, therefore, means that an individual finds it more justifiable to throw food away. In contrast to increased food spoilage and food wastage, people should have become more conscious of a possibility when the supplier of food can become unreliable; hence, this will increase food preservation. The unavoidable food loss in the chain from food production to food consumption is understandable. Number of circumstances help to distinguish and define the responsibility of individuals in reducing food wastage; for example, natural food catastrophes, like harsh weather, disease outbreaks, or insect invasion. In other instances, some foodstuffs, such as banana, spoil easily after ripening, hence, become inedible. Other foods contain unusable parts, like peels, covers, bones, shells that are usually discarded because of inedibility. All the mentioned scenarios are a natural loss of food but not wastage. Effort to reduce unforeseen calamities in the production of food is welcome. This underscores the relevance of modern scientific researches and support to providing alternative plants that are more resistant and more stable to changing weathers. Introducing innovation in converting most parts of products that would have otherwise gone to waste will also increase the overall rate of p roducts utilization. Peoples lifestyle and mindset, as indicated earlier, are the contributory factors for the food wastage. Many foodstuffs, fit for consumption, go to waste in most homes, hotels, and groceries across the country today. This wastage stems from personal decisions of people, from the farmer to the final consumer, basing on their ethics (32). Notably, food will spoil if left for a long time, as spoilage is possible even in refrigerated food. Therefore, appliances, such as fridges, never should become dumping places. It is necessary to eat up all of the stored food instead of buying excessive amount of food and throwing it away latter. If eating out is unavoidable, it is reasonable to order clear and GMO free food. On the other hand, food stores or groceries should not be obsessed with ensuring fresh items in their shelves. Instead of discarding foodstuff from shelves to create space for fresh items, groceries can instead reduce the prices of edible though not very fresh items. This concept goes hand in hand with the psychological change that stayed food may be perfectly healthy and nutritious for consumption. The consequences of food wastage may not be easily noticeable, yet they play a crucial role in the environmental and economic influence. Most food types also go bad easily. For example, if a person eats half a banana and leaves it behind until evening, the banana spoils, and the person has to dispose it. The act of disposing of wasted food is particularly common, as the litter is common in most streets. This means that individuals have less time and pay less attention to perceive the effects of disposing food, such as foul smell. Rooting foodstuffs contribute considerable greenhouse gases, which pollutes the environment. Since, individuals buy foodstuffs, food wastage amounts to wasteful expenditure. Bloom explains (25) that the money spent on food, which end up in litterbin, would better be in a bank account. The trend of food insensitivity will cause imbalance in the future. As the population increases, the ratio of resources and food per person diminishes, leading to harmful level s, as Bloom warns. In conclusion, people should learn to avoid food wastage, since wastage has different negative effects. Food wastage is an expensive habit that has environmental effects. Therefore, it is essential that people learn to avoid throwing food. Foods in the fridges should be taken before they go rancid instead of going for eat out. It is also crucial to buy enough food, but not excess food left behind later. Stores that sell foodstuffs should not be too customer oriented to concentrate solely on fresh products. They should find means of reducing wastage of foodstuffs. These measures coupled with personal sensitiveness on the matter will eventually transform the nation into a non-food-wasting one.

Do the requirements of IFRS 8 Operating Segments enhance the quality Assignment

Do the requirements of IFRS 8 Operating Segments enhance the quality of information available to financial statement users - Assignment Example IFRS 8 states that an operating segment is a component of any organization that engages in business activities that earn revenue. The entity’s operating results must also be regularly reviewed by the chief operating decision maker. In addition, the entity must have discrete financial information. In business, an operating segment is that an independent unit that produces discriminated revenue thus necessitating preparation of separate books of transactions. It helps companies to track their performance in different areas of the market (IFRS 8 website). The paper discusses the reasons why the provision of segmental information is useful, current requirements of IFRS 8 and how they differ with other past and present accounting standards. It also presents the evidence as to whether the current requirements increase the quality of information available to users of financial statements. A good number of market participants and stakeholders are usually interested in the disclosures of information regarding the operating segments of the company. The provision of segmental information ensures that users of financial statements access information relating to the firm’s past performance, their risks and returns so as to be able to make informed decision or judgment about the entity in entirety (Christian & LüDenbach, 2013, p. 451). It ensures that users of information easily access the information regarding performance and prospects of the particular part of the entity that which they are interested. The stakeholders need to consider separate prospects and performance of each sector so as to be able to estimate the performance of the entire enterprise fully. Provision of segmental information ensures transparency. Transparency is the cornerstone of any corporate financial reporting because analysts and other stakeholders require complete and accurate information to assess the growth and

What does Nevada gaming policy Committee should consider that will Essay

What does Nevada gaming policy Committee should consider that will improve the gaming industry or the regulation of the gaming industry - Essay Example This paper will discuss ways that Nevada gaming policy committee should consider to improve the gaming industry or regulation of the gaming industry. Nevada gaming policy committee can improve gaming industry or the regulation of the gaming industry by enlisting outside directors. Although recruitment of outside executives is a challenge for licensed gaming corporations, outside managers with strong credentials in disciplines like marketing, finance as well as information technology can bring formidable contributions to a proprietor’s growth and management. It is a shame that most prospective outside managers have under no circumstances been accredited in the gaming industry. However, when such persons encounter the mandatory certifying procedure in all its complexity and scope, they frequently decline directorships in gaming corporations; they cannot validate undergoing the indiscreet background check as well as suitability investigation intended for a part-time duty. This occurrence shrinks the ocean of talented persons available to aid this crucial function for casino industry (Stewart 6). Nevada gaming policy committee can improve regulation of the gaming industry by removing redundant regulatory filings. Within different U.S. authorities, licensees have to file specific trimestral and yearly reports, which no longer aid a material monitoring purpose. In specific cases, the material within the reports, which generally are on management, finances and ownership of the licensee are available to controllers online or elsevia other licensee tenders. However, even when a report requests simply for such predictable information, the licensee has to formulate it with caution and authenticate its precision; gaming regulation enacts stiff fines for errors within any certified report. If every licensee in Nevada must file 5 unnecessary statements

The Effects of Business on the Community Essay Example for Free

The Effects of Business on the Community Essay Positive and Negative effects on the society The impact of my business on the community can consist of both positive and negative effects. Starting with positive, having the only shop in Walthamstow and the surrounding areas, my business is offering something new to the community. People do not have to struggle in finding separate businesses that offer the same services I do in a package or separately in my shop. Furthermore, with my new business will be creating new jobs which will be available to anybody seeking for a job as it is very much needed in a time of a financial crisis (recession). Also, people in working for my business will be able to generate a feasible income, thus people will be paying tax which will be given to the local government. This will evolve the community into a safer, cleaner and more enjoyable place to live in, as it contributes to community centres, rubbish collections, fire brigade and much more. In addition, they will also be paying national insurance and corporation tax, which in term will be spent by the government on what they feel, needs to be developed upon such as roads and hospitals. Negative effects include anything which has any relation towards global warming. As any business I will be using electricity, throwing away rubbish and also noise pollution with my idea to advertise my business near the market with a live production this will produce a lot of noise pollution. Positive and Negative effects on existing businesses There are many positive to my business as there is not any competition to deal with so I dont have to worry about people looking to any competitors for information and purchase their package as they can come direct to us without other businesses entering their mind. Furthermore elaborating on this idea of no competition it allows my business to put prices higher than expected as I do not have to reduce the prices to a price which is competing with competition from existing businesses, so it allows us to put the prices slightly higher and which allows me to have profit maximisation straight away. With time Economies of scale will be introduced to my business which means that the unit cost of production is to fall in size as my business grows. As my business is beginning to raise awareness and finance I will consider lowering prices if my business starts to grow in size and value. Furthermore, with no competition I can establish myself in the area and be the first one to open such a sh op in the area and surrounding then that means my business will be well known, so if new competition was to open up then I would have the upper hand as I would have the experience and the name credibility so that people would come to me first then the new competition. On to the negative aspects, without competition I cannot save money on infrastructure as with competition we could speak to each other and agree on sharing some services such as delivery, cleaning etc, this could trigger a positive multiplier effect and reduce cost by a huge margin. In addition to this, without any competition I wont be able to judge how their business is actually working and is a success or not and come up with a conclusion as to what their weaknesses are and their strengths are so that if my business are making the same mistake I can change the way Im running the problem and come up with a solution to mend it. On more point that is a problem is that my business is a innovating company new to the market so I cannot review on other business if they are doing well or not, this means that my business will be a huge gamble, as it will either be a hit or be a misfiring disaster. Solving the negative problems I will try to solve problems surrounding society, by cleaning the work place and having regular checks that my business will be in a tidy and organised environment to prevent the infestation of rodents as its unhealthy and puts a danger to society. So putting out the rubbish and also recycling papers, bottles, cans and more then I will also be helping the environment and also be helping the image of my business by having a good reputation for being green and also keeping the community as clean as possible improving the businesses name further. Also, I could cut energy usage by using electrical appliances that dont use a lot of energy and using energy efficient light bulbs than the normal ones as well. Solving problems related to no competition will be accomplished by firstly, kick starting my business and making a success so that someone else will consider establishing their own business with the same idea as they can see that my business is doing extremely well in the market and so that they can have a share of the profits and have some competition which could befit my business in the following ways. Firstly, it can be a great way to save money by sharing infrastructure this way we dont have to spend so much of our profits on bills, for material like travelling, communication and others along the same line, which then for both our business to flourish the money saved can be used to expand our business. Furthermore, with competition we can witness the positives and negatives of each others business so that we can improve on our mistakes and make my business a greater force in the market.

Natural Resources Essay -- Environment, Renewable, Non-renewable

Introduction Natural resources are the elements that are found naturally and useful. Natural resources include fuels, oil, natural gas, materials and timber. Natural resources could be renewable or non-renewable. Renewable are those resources that are substituted in nature e.g. animals plants and forests. Non-renewable are those resources that exist in set/limited/calculated amounts e.g. fossil fuels, coal etc Discussion The Natural resources are playing a key role to support and enhance the economy. As far as the Brazil concern, It is rich in natural resources and the new discovery(s) further fueling its growth and development towards the prosperous economy and future. Brazil is rich in the following natural resources such as: Metal Products, Fertilizer, Petrochemicals, Pharmaceuticals, Foodstuffs, Textiles, Iron and Steel, Chemicals, Consumer Goods, Plastics, Shipbuilding, Machinery, Vehicles, Clothing, Paper Products, Wood Products and Cement. In late 2007, on the southeastern coast of Brazil the world’s biggest deep-water oil field was discovered. According to the estimate, this oil field is rich with five billion to eight billion barrels of natural gas and crude oil. This discovery of Brazil is the buzzword among the major energy exporters, and has given development structure to their pre-expanding economy. Now the Brazilian currency is stronger (rising 34% against the dollar, 2009), investment is mounting (foreign direct investment was 30%, 2009) and both are now constructed upon a firm foundation. This healthy statistics is the evidence that natural resources play a major role in the development and economy impetus. It should be remembered that natural resources are the main catalyst to construct and distract the loc... ...nce of its economic stability because low unemployment rate is the indicator of improved GDP. Although, China is also projecting some good picture but it is not as much promising as the Brazil has. (Trading economics, 2010) Conclusion After discussing the China, USA, France and Brazilian Economy, one thing that is inevitable to be concluded as per topic is that, natural resources are the key catalyst and key driven of any economy. These resources are the catalyst to make the investment decision and to develop or not to develop the relation with different nations. In other words, these natural resources are the major player to shape the world and its multicultural economies. If these natural resources are financed, value added and developed properly, the prosperity and the economical sustainability is guaranteed as one can see the wealth of middle-east.

Is the Law Fault Based?

A2 AQA LAW Is the law fault based? According to the Oxford English Dictionary, Fault is defined as â€Å"error† or â€Å"blame†, the wrongdoing and extent of which the defendant is responsible for his actions. The law should only punish those who are at fault and impose punishments which are deserved, whilst being more lenient to those who are not at fault and did not foresee the consequences. In criminal law, fault is proven by the prosecution where people are found guilty, beyond reasonable doubt. In civil law, people are found liable, on a balance of probability.In order to discuss and evaluate the definition of fault as a basis of crime, it must first be understood and identified where fault can exist. Offences in law are often graded accordingly depending on how much fault they reflect. E. g. indictable offences such as rape and murder are the most serious of crimes and therefore receive the mandatory life sentence in order to reflect this. They cause the most seri ous damage to the victim and require more intention. However, summary offences such as â€Å"common† assault only receive minimal prison sentences, but normally fines up to ? 000. This is because the fault is deemed far less as the victim does not suffer as much and there is less intention to commit such a crime. Sentences also reflect to what extent the defendant was at fault. Aggravated factors, like a racially motivated attack or using a weapon indicates a higher level of intention and fault whilst mitigating factors like pleading guilty somewhat lessens the defendants fault in the eyes of the law. The severity of the crime depends on the level of fault. This can be found in the actus reus of a crime- the guilty physical act.Murder, for example is a voluntary act which demonstrates a higher degree of fault and blame (Smith- where a solider stabbed another solider with a bayonet. ) A voluntary act is normally a deliberate act and therefore seems fair to greater level of bla me. An omission is defined as the failure to act and shows a lower amount of fault as there is no physical act. For example, in the case of R v Dytham, a policeman witnessed a fight take place, but did not stop it and the victim was seriously injured. An ordinary passerby would not be regarded as at fault in this way but because a police officer has a public duty, he was deemed at greater fault.Causation is another aspect which is very fault-based in both criminal and civil law. There are tests to prove causation: factual, the â€Å"but for† test- But for defendant’s actions, would the outcome still be the same? legal causation- was the defendants actions the substantial and operating cause in victims injuries? and novus actus intervenes- was there a break in causation? Was there other factors that could of contributed? So if the defendant did cause the injury suffered by the victim then the defendant should be held at fault, vise versa if the defendant did not cause t he injury then he is not at fault.In Jordan, the defendant had shot the victim however the victim was completely recovered in hospital when he received a wrong injection which killed him. The defendant did not cause the death of the victim as the hospital treatment was an intervening factor and the substantial cause of death, therefore not fault. In comparison, in R v Smith, a solider was stabbed and was in hospital when he died from loss of blood from the stab wound. Unlike Jordan, Smith was found guilty of causing the defendants death as it was the original stab wound which was the operating cause of death proving he was at fault.Fault can also be shown through mens rea- the guilty mind. There are specific intent crimes such as murder or GBH s. 18, which can only be committed intentionally, where it was the defendant’s main aim or purpose indicating a higher level of fault. On the other hand, crimes of a less serious nature can be committed either intentionally or recklessl y- basic intent crimes like assault or battery. Recklessness shows less fault and blame than intention (although some fault is given due to subjective recklessness e. g.Cunningham- the defendant realises there is a risk of harm but acts anyway) because the outcome is only a possibility and sometimes is not foreseen. Similarly, Gross negligence manslaughter depicts how civil negligence can become criminal liability as a result of a death. This offence allows businesses to be liable and found at fault even though it is impossible to prove their mens rea. The use of defences in the legal system can also indicate how the defendant may possess both the actus reus and mens rea of a crime, but still not completely at fault.Insanity is a full defence which means the defendant is unable to form the mens rea of the crime in question due to a disease of the mind. Also, Automatism removes all fault on the defendants behalf as he is suffering from an external factor or influence. Intoxication (o nly applicable to specific intent crimes) shows an appropriate mens rea could not be formed due to the use of drink or drugs. However, other defences such as Diminished responsibility used as a defence in murder situations, only partially removes the defendants fault as he is suffering with an abnormality of the mind.This shows fault is lower than that of an intentional killing. Certain areas of criminal law where there are offences do not require any fault to be proved such as speeding offences. These are called strict liability crimes, where no mens rea is needed just the pure act of doing it makes you guilty whether you intended to or not. These offences are imposed throughout society in order to uphold social policies, but some people feel that no fault offences are unfair because they impose liability on people who did not necessary foresee any consequences. In Shah v DPP, a lottery ticket was sold to a member of the public under the age of 16.Although there were many signs and notices about checking ID of those looking underage, the ticket was still sold and the defendant was found guilty. This case had led to a requirement for an evaluation of the need for fault, as Shah, could be seen as not at fault as the child had used fake identity. These no-fault arguments are based on the public’s interest that it is better to protect the innocent public and compensate them than to prove an individuals fault, applicable for businesses that have to accept the risks and benefits of funning a company.Smedleys v Breed, a manufacturer defendant who was found guilty when a caterpillar was found in a tin of peas, where it is obvious that it was this manufacturers fault and responsibility to take blame. On the other hand, this can encourage higher standards amongst employers to encourage them to know the law and avoid injury and take care of themselves. It is believed that we should be accountable for our own actions, no matter whether fault can be proved or not- based on the principle â€Å"we reap what we sow†.This is was shown in R v Howells where the defendant failed to obtain a certificate for the gun he was possessing unwittingly, but will still guilty of this offence. Another argument is that imposing strict liability crimes helps that of deterrence on society to encourage better diligence. However, despite these no-fault arguments, many people believe there is a necessity for a proof of fault. Fairness is at the heart of the legal system and would seem unfair not to require a person to be proven at fault in order for them to be guilty.Having a no-fault system was implicate distrust for the public and would reflect poor values of society. It would also result in serious consequences for the sentenced defendant with a conviction. In conclusion, it has become clear that proving fault is already an essential element of criminal liability in the English legal system already and no fault only exists in a small number of offences, bu t can still have serious repercussions. In order for justice to continue to be served, criminal offences and their combined penalty should be limited to those who are evidently guilty and at fault and who truly deserve the punishments.